Life Brand

From medicine to health and beauty products, Life Brand is here to help Canadian's find an affordable way to live life well. The unique challenge of this redesign was the massive range of products spanning across many different categories. From the simple and trusted necessities, to the more emotional and sensory driven products, the design architecture needed to stay within the guardrails for consistency and to be easily recognizable, but have just enough flexibility to suit each product and connect with the consumer based on their needs. We worked closely with the team to strategize and understand the design requirements for each product, ensuring Canadians can confidently navigate and shop their favourite products.