LifeSpark

Lifepsark is a practice focused on brain health strategies that help middle aged to senior clients live and age well. For this business we developed an identity that has a gentle and optimistic approach to an area that can feel daunting and clinical. We created an icon that resembles a butterfly and a spark which represent life stages and transitions, with the spark adding some excitement and optimism. These elements are used throughout the brand assets to help create a cohesive and impactful brand identity.