President's Choice

Being part of the redesign for one of Canada’s largest private label brands has been an incredibly rewarding experience. With such a large portfolio, maintaining brand consistency, adhering to guidelines, and creating appetite appeal are paramount to establishing a strong shelf presence that stands out alongside national brands. One of our favorite, yet most challenging, aspects of food packaging design is the photography and the diversity of product formats. We collaborated closely with the team to develop detailed photo briefs and attended photoshoots to ensure each image perfectly represented the product. From concept to shelf, we helped bring countless products to life—and into your fridge!